Bmobile sees great future with soca ambassadors

Trinidad - Their faces, voices and electric onstage performances have represented bmobile for more than three years – and now they’ll continue to do so for two more. Machel Montano and Shurwayne Winchester, heavyweights of the soca world, have signed new endorsement deals with the country’s leading mobile service provider. “They have given us tremendous support in the past,” said Natasha Davis, Head of Marketing and Communication for TSTTe, speaking during the contract signing at the Hyatt Regency Trinidad on June 24. “We feel they are strong ambassadors of the brand and by extension the country so we are very excited that Machel and Shurwayne feel as passionate about working with us today as they did when they joined forces with bmobile 3 years ago. ” Winchester and Montano will continue their wide-ranging promotional efforts for bmobile – including advertisements, Carnival promotions and content services. This has provided another avenue for the Soca –loving diaspora to download authentic ringtones and images and help spread this aspect of local culture all over the world.