News

Lars Soderstrom takes lead marketing role at TSTT

August 2006

TSTT, the leading communications solutions provider in the country, today announced the appointment of Mr. Lars G.O. Soderstrom as Vice President - Marketing with effect from 04th August 2006. Most recently Mr. Soderstrom founded and led, Media Technology Solutions Limited, which provided business opportunities and managed projects in strategic business planning, sales and marketing.

Welcoming his appointment, the Chief Executive Officer of TSTT, Carlos Espinal said: “I am delighted to welcome Lars Soderstrom as our new Vice President of Marketing. This appointment reflects TSTT’s commitment to expand our marketing and communication efficiencies with the objective of surpassing our customers’ expectations. Lars brings with him a wealth of expertise and experience, both as a leader and as an entrepreneur at a key point in TSTT’s evolution.”

Mr. Soderstrom holds an MSc in Mechanical Engineering from Chalmers University of Technology in Sweden and an MBA from Harvard Business School. His experience spans two continents: having worked in the US, UK, Germany, Sweden and for most of the recent past in the Caribbean. He has held senior positions and managed consulting assignments in the media/broadcast, telecommunications (both mobile and fixed), high-tech and industrial components markets.

His career highlights include establishing the company that grew into Scandinavia’s leading video conferencing company, and managing product marketing and business planning projects for BBC Technology. He is fluent in four languages and devotes time to the teaching of sailing to under-privileged children in Trinidad and Tobago.

Mr. Soderstrom has an integral role to play towards enhancing customers’ view of and experience with TSTT, in support of the transformation drive that the company has embarked upon. He will be responsible for proactively responding to the needs of the market and our customers for telecoms products and services, while consistently enhancing value for money.

Said Carlos Espinal: I am confident that his creativity, innovation and entrepreneurial spirit will give TSTT the added impetus we need to retain our leadership position while we continue to enhance our customers’ experience.”