Multiple surprises in-store for patrons at bmobile’s ‘Illumi-Nation’ booth at this year’s Divali Nagar celebrations.

Celebrating Light over Darkness


Port-of-Spain, Trinidad - November 1, 2018

bmobile continues to emphasize its commitment to local culture by once again, serving as a main sponsor of the 2018 National Council of Indian Culture (NCIC) Divali Nagar celebrations, which got underway at dusk on Sunday 28th October. 

This year’s Divali Nagar theme is entitled ‘Hindu Reformers’ and focuses on the works and times of several Indian reformers who helped revolutionise Hinduism on a global scale. Raja Rammohan Roy, Debendtanath Tagore, Ishwar Chandra Vidgesagar, Daboba Pamdurang, Sriddharalu Naidu, Swami Dayananda Saraswati and Swami Vivekananda are just a few personalities that will be highlighted. 

Now in its 15th year as a leading advocate of the annual celebrations, bmobile’s presence at the festivities on the opening night received a customary warm welcome. Their uniquely designed booth also carried the theme ‘Illumi-Nation’ which encompasses the sole meaning of this religious ceremony – Light over Darkness. 

The leading communications solutions provider kicked off its nine-day (October 28 – November 5) observance with a special live-stream broadcast of activities via Facebook. bmobile’s high speed broadband internet provided online viewers who were unable to visit the site, a chance to have an intimate view at the religious festivities. The live-stream was hosted by local media personalities, Sham G. Ali and Sally Sagram, included live action from the main stage at the Nagar as well as interviews with Rakesh Goswami, TSTT’s Executive Vice President for Strategic Alliance, Enterprise and Tobago Operations and mehendi artists and visitors. 

Goswami noted that throughout the nine-day period, there would be a wide range of promotions and interactive competitions for bmobile loyal and new customers alike. “Most of the different services that we offer at bmobile are also available here and there’s a strong possibility that some of bmobile’s Brand Ambassadors such as Dwayne Bravo will also be here to greet visitors on one of the nights.” Goswami said that the Nagar was always a festive exciting place to be and bmobile was there to add to that experience. “We’re very happy to be present at the Nagar and connecting with the social-cultural fabric helps to remind us why our customers mean so much to us,” he said.

Some featured attractions in the bmobile booth include a Virtual Reality experience from bmobile’s Escape Room and Skywalker; Spin the Wheel for an opportunity to win prizes and Henna/Mehendi artists providing hand designs for free to qualifying visitors. Additionally, patrons will also be able to sign up for bmobile’s lightning-fast 4G LTE mobile service along with special commercial offers to post and pre-paid mobile customers and residential customers. 

Recalling the recent devastating floodings, Goswami explained that bmobile had gone to a number of shelters in La Horquetta and Kelly Village among other areas, to install free broadband for victims that had taken refuge in the shelters. “Our theme here at the Nagar is ‘illumi-Nation’ inspired in part by that gesture which served to  illuminate the lives and helped the victims stay in contact with family members, both locally and abroad; with the emergency services and even with good Samaritans who braved the murky waters to provide assistance and aid to affected residents.” 

One of the many visitors to the ‘Illumi-Nation’ booth, Sherry Harripersad, got her visit off to a perfect start. “Thankfully, I was one of the first to visit bmobile’s Mehendi booth and I got mine done for free! My hands look amazing thanks to bmobile. It’s nice to see a company such as this play such an interactive role in Divali Nagar celebrations.”

Following the recent rainfall which displaced hundreds of citizens nationwide, bmobile has partnered with United Way T&T to launch its text-to-donate for flood victims. Customers can donate funds to help affected families by texting ‘HELP’ to 6683. Five dollars will be automatically deducted from the customers’ account and donated. 

Media personality, Sham G. Ali, and TSTT's EVP Strategic Alliance, Enterprise and Tobago Operations, Rakesh Goswami share a light moment during an interview at the bmobile booth in the Divali Nagar

The Shiv Shakti Dance Company takes the stage at the opening of the Divali Nagar

Celebrating Light over Darkness - TSTT's Rakesh Goswami is flanked by Lorraine Steele and Sally Sagram on Day 1 of the Divali Nagar.

Mehendi in Motion -Entertainer, Sally Sagram looks on as the Mehendi artist adorns her palm with an intricate design