For five decades, the Carnbee/Mt Pleasant Sports and Family Day has been one of Tobago’s most beloved and enduring traditions, and for the past two decades, bmobile has proudly stood with the community. What began in 1972 as a small gathering has grown into a marquee event that draws thousands of residents and visitors each Easter Monday to the Mt Pleasant Recreational Grounds. As a longstanding partner, bmobile continues to play a key role in supporting the event’s success, ensuring the experience is unforgettable for both locals and visitors alike.

This year’s celebration, set for April 21, marks a golden milestone: the 50th anniversary of the Carnbee/Mt Pleasant Community Council. More than a day of races and revelry, the Sports and Family Day represents the heartbeat of the community-where culture, heritage, and togetherness take centre stage. From novelty races and slippery attempts at the iconic greasy pole to today's expanded lineup of competitions and live performances, the event has evolved while remaining rooted in tradition.

“The Carnbee/Mt Pleasant Sports and Family Day is a powerful example of what it means to invest in community, not as a one-time gesture, but consistently,” said Onica Blackman, bmobile’s Manager of Tobago Operations. “At bmobile, our brand is built on more than connectivity, it’s built on connection. That’s why we’ve supported this event for over two decades, not only as a sponsor, but as a true partner. We are present every year, engaging with the community through games, activities, and giveaways for families of all ages, while also boosting the event’s reach and visibility with our technology. This 50th anniversary celebrates more than tradition—it highlights the impact of coming together as a community, and bmobile is proud to be part of that legacy.”

With over 3,000 patrons expected, the anniversary edition promises a vibrant array of activities for all ages. Highlights include traditional goat races-a Tobago favourite-track and novelty races, the ever-popular Greasy Pole Challenge, an Easter Bonnet Competition, a children’s egg hunt, and a grand after-party and stage show featuring local talent.

“On Easter Monday, Mt Pleasant Recreation Grounds is the place to be,” declared Henry Smith, President of the Carnbee/Mt Pleasant Community Council. He extended thanks to bmobile, whose support spans over two decades-from its early days at the Caroline Building to its current home at Lowlands Mall. “Their sponsorship has helped us enhance the experience every year—from hosting games to supporting our goat races and enabling us to livestream the event. Their role goes far beyond funding-it’s about presence, partnership, and progress.”
With many Trinidadians expected to visit the island over the Easter weekend, Smith is encouraging them to experience the festivities firsthand. For first-timers, it's a chance to witness Tobago’s spirit in full colour; for returning fans, it’s a joyful homecoming to a tradition that continues to reflect the heart of Tobago.

To stay updated or learn more, visit the :Carnbee/Mt Pleasant Community Council Facebook Page