bmobile, the nation’s leading provider of communications solutions, proudly marks over 20 years as a partner of the National Council of Indian Culture (NCIC) for the annual Divali Nagar celebrations. This longstanding partnership demonstrates bmobile’s commitment to cultural diversity, community spirit, and the power of connection through both technology and tradition.

Divali Nagar 2024 embraces the theme Grihasta Ashram, or Building Homes and Families, underscoring the importance of family as the foundation of society. bmobile is honored to support this message, which aligns closely with its own mission to foster meaningful connections across Trinidad and Tobago and contribute to the development of stronger, more resilient communities.

Anjanie Ramesar-Soom of bmobile’s Corporate, Environmental, Social & Reputation Management team shared the company’s pride in continuing its support of Divali Nagar and highlighted bmobile’s commitment to bringing people together.

“We are proud to continue our partnership with NCIC and Divali celebrations as this religious festival embodies the values of unity, light, and hope that resonate deeply with our company’s mission. By supporting Divali and other national celebrations, we connect communities and celebrate the rich cultural heritage that unites us all through both traditional and modern communication,” said Ramesar-Soom. "This partnership is part of our ongoing commitment to our communities, ensuring that everyone can celebrate, grow, and connect, regardless of circumstances. It’s a privilege to help build bonds across Trinidad and Tobago and contribute to the vibrant fabric of our nation.”

Divali Nagar attracts over 50,000 visitors each year, showcasing its significance as a major cultural event. Through bmobile’s interactive booth at Divali Nagar, thousands of visitors over the nine-day celebration will have the opportunity to participate in engaging games, win prizes, and experience firsthand how technology can bring people closer together.

NCIC chairman and Independent Senator Deoroop Teemal was pleased to have bmobile back at the Nagar this year and openly recognised their commitment to playing a key role in Divali celebrations at what is considered the largest Divali celebration outside of India.

Divali Nagar opened on October 22 and climaxes on October 30, the final night before the Hindu festival of Divali, which reiterates light over darkness. Divali Nagar celebrates 36 years in 2024.

“Our celebrations have been great so far, with resounding attendance,” Teemal said. “The relationship we share with bmobile is a special one. Their support over two decades is invaluable, and the public eagerly interacts with their booth and services each year.”

Divali Nagar is not only a cultural celebration but also a unifying force, bringing people together from diverse backgrounds to share in the joy and meaning of Divali. The event supports local businesses, promotes tourism, and strengthens community bonds, with hundreds of community volunteers helping organize the festivities each year.

This year’s theme, which highlights the value of family, is timely and crucial, according to Teemal. “For this year, we chose to reflect on the role of family in society. We want to remind everyone that family is the cornerstone of our communities and that strengthening it requires dedication and effort,” Teemal said.
As Divali Nagar celebrates 36 years in 2024, bmobile remains committed to supporting cultural and community initiatives that build a brighter future for generations across Trinidad and Tobago.