bmobile supports Divali Nagar’s Return to Central Trinidad
TSTT Corporate Communications
For decades, the Divali Nagar experience has been keenly anticipated, leading to the observance of the Divali holiday. The festival physically returned to Central Trinidad after a two-year hiatus and received the support of bmobile, a brand that remains strongly synonymous with celebrating T&T culture.
The annual festival and gathering features live performances, devotional and traditional dance, tassa, prayer, theatre and more. It also becomes a bustling marketplace for exhibitors, artisans and vendors offering a wide array of East Indian food, delicacies and clothing and numerous local brands furnishing a wide range of goods. Thousands of visitors flock to the sacred site, which has become a significant festival for the wider community as much as it is an occasion of celebration for Hindus.
As a partner of over two decades with the long-running festival, local communications solutions provider, bmobile eagerly supported the event's physical return. "We remain steadfastly committed to the growth and celebration of all aspects of local culture," Gerard Cooper, General Manager, Operations and Administration for TSTT notes. "We have worked with the National Council of Indian Culture (NCIC) to support the growth of Divali Nagar for many years. In that time, we have enjoyed watching it evolve from a festival revered primarily by the Hindu community to one eagerly anticipated by many citizens from all walks of life," Cooper adds. As the homegrown telecommunications provider of choice for many Trinbagonians, he also highlighted that the company included top-tier prizes of annual voice and data plans for select competitions at the festival.
Dr Deokinanan Sharma, President of the NCIC, opened the nine-night event at the site welcoming specially invited guests for a “delightful return to a physical Nagar which the entire population has grown accustomed to and love.” In each of the two years of the pandemic, a virtual Nagar was aired and well received. Shri Sahadeo Partap, Divali Nagar Chairman, welcomed the return of the event as well, recalling, "Divali Nagar, which began back in 1986, has now become a national, and probably, an international institution in terms of its total presentation, glamour, originality and content." He added that” the flagship event has been able to foster further ethnic unity in our land, and other countries are taking a page from our social, religious and cultural disposition, all of which augurs well for the unity and brotherhood of all mankind.”
Attendees can visit the bmobile booth, allowing customers to meet representatives of the company, participate in fun, family-friendly games and win prizes. The booth also offers free henna painting, a favourite among attendees of the annual event. The theme for the 2022 Divali Nagar is Hindu Panth (or Hindu Denominations).