Reconnecting with home has never been easier for our Spanish-speaking community! bmobile is happy to announce the launch of MI GENTE, a new prepaid plan designed specifically for Spanish-speaking customers in Trinidad and Tobago. Set to roll out on September 13, MI GENTE is the latest addition to the company’s suite of prepaid plans, which recently relaunched under the "That's My Data Network" campaign. Whether it's chatting with family, catching up with friends, or seeking support from loved ones, customers can now enjoy seamless communication with familiar voices at affordable rates.
For many Spanish-speaking customers, feeling connected to their home culture and loved ones is essential. However, language barriers and limited communication skills can contribute to a feeling of isolation and invisibleness. According to bmobile’s Assistant Vice President of Consumer Sales, Kashif Greaves, "we recognize that Trinidad and Tobago is home to a growing Spanish-speaking community, and we want to ensure that they have access to the best possible mobile experience. By offering a plan tailored to their unique needs, bmobile aims to bridge the communication gap and provide them with the tools they need to thrive in the digital age.”
According to research conducted by Lucent Research – commissioned by bmobile, many Spanish-speaking individuals surveyed chose bmobile as their preferred mobile provider upon arriving in Trinidad and Tobago, following recommendations from friends and family. The research revealed a strong desire for plans that cater to their specific requirements, including affordable international calling rates, data for social media communication, job hunting, and entertainment. “bmobile is more than just a mobile network provider; we are your partner in life. We understand the importance of staying connected with loved ones, pursuing your passions, and achieving your goals. MI GENTE connects us with our customers on a personal level,” Greaves added.
MI GENTE minutes will allow calls to all local numbers as well as: Uruguay, Venezuela, Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay and Peru.
Its benefits include:
• Flexible data plans
• Up to 90 LATAM minutes for local calls and calls to selected Spanish speaking countries
• Free local text messages
Customers who access this plan will still have access to the standard prepaid “That’s My data Network” prepaid plans as well as pay as you go rates. To activate the MI GENTE plans, visit any bmobile store or dial *123# or purchase from the bmobileGo app. For more information visit www.bmobile.co.tt.