As global reports from the 2025 International Coastal Cleanup (ICC) continue to be compiled, bmobile’s recent collaboration with Nature Seekers at the protected Matura Beach Turtle Nesting Site is being recognised as a strong local contribution to the global movement to keep oceans clean and coastlines resilient.

Held recently, the initiative brought together scores of bmobile volunteers, along with family members and community partners, who removed over eleven hundred pounds of debris from one of Trinidad and Tobago’s most important turtle nesting grounds. Plastic bottles, fishing nets, food wrappers, and other non-biodegradable materials were collected and safely removed from the site, items that threaten endangered leatherback turtles, hatchlings, and other marine life.

“At bmobile, we see connectivity as more than technology, it’s about building stronger communities and a sustainable future,” said Anjanie Ramesar-Soom, Corporate Environmental and Social Responsibility Specialist, speaking on behalf of bmobile. “Our collaboration with Nature Seekers through the International Coastal Cleanup reflects that commitment. By protecting Matura’s coastline and its endangered turtle population, we are helping preserve one of Trinidad and Tobago’s most valuable natural assets and supporting the livelihoods it sustains.

The cleanup effort formed part of bmobile’s broader corporate social responsibility agenda, which integrates environmental protection, education, and community engagement. For more than a decade, bmobile has mobilized teams for ICC activities across the country, including Marianne Bay in Blanchisseuse, Mucurapo Foreshore, and Balandra Bay and continues to champion coastal preservation as a pillar of its sustainability strategy.

“Every piece of trash removed is a step toward protecting not just the turtles, but the entire marine ecosystem that supports our biodiversity and economy,” said Vanessa Rampersad, Network Performance Systems Engineer at TSTT’s Technology Division, who has volunteered with the International Coastal Cleanup for several years.

This year marks the 40th anniversary of the International Coastal Cleanup, organized globally by Ocean Conservancy. Data gathered through local cleanups, coordinated by the Caribbean Network for Integrated Rural Development (CNIRD), will help inform waste-management strategies and environmental policy across the region.

CNIRD Executive Director, Marissa Mohammed, commended bmobile’s consistent involvement.
“bmobile continues to demonstrate what corporate environmental responsibility looks like in action,” Mohammed said. “Their participation as sponsor, site captain, and volunteer partner over the years has made them a true green pioneer in this space.”

Nature Seekers Tour Coordinator, Larissa Hosein, expressed gratitude for the collaboration.
“The ICC continues to make a meaningful impact on Matura’s protected coastline,” Hosein noted. “It’s encouraging to see companies like bmobile giving their time and resources to preserve this critical nesting area for future generations.”

The cleanup effort was also supported by the Sangre Grande Regional Corporation, which assisted with the collection and proper disposal of waste following the activity. Their contribution ensured that all debris was removed from the protected area.

Matura remains internationally recognised as a major leatherback and green sea turtle nesting site, attracting thousands of visitors each year and supporting local livelihoods through eco-tourism.

By joining the 2025 ICC and sustaining its annual volunteer programme, bmobile reaffirms its commitment to environmental stewardship, protecting coastlines, empowering communities, and contributing to the global call for cleaner, healthier seas.