With small and medium enterprises (SMEs) accounting for 95% of registered businesses and nearly 200,000 jobs in Trinidad and Tobago, bmobile partnered with The Entrepreneurship Hub for its second annual Entrepreneurship Forum. The conference, held during Global Entrepreneurship Week under the theme Diversification from the Grassroots, offered microentrepreneurs practical tools to overcome financing barriers, access funding, and leverage digital solutions.

The entrepreneurs in attendance represented a diverse range of sectors, from medical practitioners and caregivers to life coaches, farmers, and professionals in agro-processing, food, and service industries.
As part of the forum, bmobile and The Entrepreneurship Hub hosted Innovation in Action, a fireside chat featuring Chevon Wilson, CEO of Novo International, and David Richards, Executive Chairman of Mobile Medical Global. Both business leaders shared lessons and insights from scaling their businesses to how they earned trust and encouraged adoption of new ideas, even when those ideas challenged familiar practices. The session was moderated by Shemeon Williams, co-founder of The Entrepreneurship Hub.

Speaking on bmobile’s support, Melanie Pierre, Senior Manager Operations at TSTT, said, “If you spend any time around entrepreneurs, you realize something remarkable: innovation doesn’t begin in a lab or with a piece of hardware. It begins with a person who notices a gap and decides to act. Entrepreneurship lights the flame, but innovation needs a platform — and that’s where technology comes in. Our job at bmobile is to build the digital foundation that allows entrepreneurs to compete, connect, and grow.”

Novo International, makers of ready-to-eat local foods such as callaloo, corn soup and baigan choka, won the Champions of Business Innovation Award, sponsored by bmobile Business, for transforming local dishes into an 'instant' format that simply requires adding water, turning a convenient, healthy and affordable line into globally appealing products. Mobile Medical Global, a finalist, delivers essential tests, including X-rays, directly to patients, reducing barriers to healthcare access.

Emphasizing a people-first approach to innovation, Chevon Wilson shared, “We innovate to help solve problems that affect people. What we recognized was that people found it challenging to eat healthier because it was either too expensive, there was limited access or it was time-consuming. Our innovation removes those barriers and provides healthy options that have no additives, preservatives or MSG.”
He added, “Focus on what you are doing and the problem you are solving. Innovation is great, but we still come back to people. No matter the equipment you use, it’s all about people.”

David Richards highlighted the role of structure and patience in building a sustainable business, recalling the moment that sparked his idea, “While working as a general radiographer at the hospital, I met an elderly patient who had fallen at home and struggled to get to the hospital. I grew up close to my grandmother, and I thought, what if this were her? That’s when the idea came.”

He also shared the L.I.P.S. framework — Luck, Integrity, Partnership, and Systems — as guidance for sustainable growth.

Both businessmen highlighted how diversification drives impact: Novo International scaled local foods for global markets, while Mobile Medical Global reimagined healthcare delivery to meet clients where they are. Together, they encouraged attendees to trust their product, believe in their process, and focus on solving real problems.

“The money will come,” they said — advice that resonated strongly with the audience.
Their final takeaway for the micro-entrepreneurs was to hold on to their faith, as it would guide them through the challenges that businesses ultimately face.