September is Childhood Cancer Awareness Month and, in an effort, to show support to families coping with the emotional and physical trauma of this disease, bmobile has partnered with the Just Because Foundation (JBF) to provide financial and technical assistance to the local paediatric cancer support organization. bmobile has stepped up to go the distance by becoming a corporate sponsor for the 2020 JBF Virtual 5K Walk/Run, the local NGO’s annual fundraising walk-a-thon which will be held this month. In recognition of the holistic support provided by the JBF, bmobile has also donated a bmobile Vigilance Security package to the JBF Home Away From Home, a facility which provides short-term accommodation and other amenities for children with cancer and their families. In addition, bmobile has also contributed hampers stocked with food and other necessities to be donated to some of the families.
Dr. Ronald Walcott, TSTT Chief Executive Officer congratulated the JBF on their thirteenth anniversary, commending them for their unwavering efforts over the years. He commented that “This month of September helps to highlight the impact of cancer on children and their families. Childhood cancer awareness, early detection and healthcare support are critical if we are to improve the outcomes for children diagnosed with cancer. Our children are our future and bmobile is proud to support initiatives such as this, which will help the children of our nation receive the vital healthcare and support they need. Every little action counts. We encourage our nationals to sign up and participate in the Virtual 5K Walk/Run and do their part to support our children as well.”
Chevaughn Joseph, JBF Founder and President, was full of praise for bmobile for joining their childhood cancer awareness efforts. “We are extremely grateful for Bmobile’s support toward our first ever Virtual 5K. I would also like to publicly thank bmobile for not just supporting us but for the speed with which they responded and for donating far beyond what we requested of them.”


The JBF was formed in 2007 by Chevaughn and her husband Noel after they lost their 5 1/2 year old son Jabez “JB” Joseph to Alveolar Rhabdomyosarcoma, a rare form of childhood cancer. Some of the services provided to paediatric cancer patients and their families include social and psychological support, transportation to and from treatment centres, short-term housing, and meals for parents and caregivers who stay at hospital with the sick child during treatment. Joseph explained that they would usually have two main fundraisers every year: the JBF Hope Concert in June and the JBF Kiddi K in September. This year the JBF will host only one fundraising event due to the COVID-19 restrictions against public gatherings: the 2020 JBF Virtual 5K Walk/Run, themed ‘Smash Childhood Cancer’.
For just $99, participants can use the following link to sign up to participate in the JBF Virtual 5K Walk/Run and help ‘Smash Childhood Cancer’ by helping to raise awareness of childhood cancer while contributing to this important cause: https://bafasports.com/product/smash/. The Virtual 5K Walk/Run was launched on 1st September and will be open until 30th September. Participants can walk or run anywhere and anytime throughout the month and their steps are tallied up until they reach 5K.
Everyone who finishes the virtual walk/run will get a medal and special prizes will be awarded in the following categories: youngest participant (male and female); oldest participant (male and female); first female to complete the 5K; and first male to complete the 5K. Additionally, in celebration of the JBF’s thirteenth anniversary, thirteen lucky participants will each receive a limited edition commemorative JBF Smash Cancer Bear.
Joseph also appealed to the public to support their cause. “Childhood cancer is real. Although the level of awareness is better now, there is still a lot of improvement required. Too many families miss the signs because cancer is still thought of as an old person’s disease, but it can happen to your granddaughter, your son, your nephew. Despite COVID-19, we must find ways to continue to support the families who are dealing with the news that their child has cancer. I would like to urge as many persons as possible to complete the Virtual 5K and help us to continue to support these children and their families.”